Our Team
Caroline Farkas
Director, Media Strategy
Caroline began her career in the out-of-home (OOH) industry in 2015, selling OOH national campaigns for major brands like Yves Saint Laurent, Disney, Nike, Warner Brothers, and United Airlines. Her experience across various industries and markets gave her a deep understanding of what brands seek in OOH media, which drives her role as Director of Media Strategy at B. Partners.
Caroline leverages her expertise in brand buying, market trends, asset design, and impressions to create revenue-focused media programs. She works closely with OOH vendors to ensure optimal representation of our clients' media assets, driving maximum revenue for them. Caroline relocated from Ohio to Los Angeles in 2021 with her fiancé and their fur baby, Remy.