Born and raised in LA by her single Puerto Rican mother, Ariana started her career in media and advertising at EMI, a preeminent out-of-home (OOH) developer, at 19 years old and over the next ten years, she became their first female executive and co-founded EMI Strategies.

Leading her firm, Ariana pioneered new integrated media commercial strategies in sports and entertainment, leveraging the brand power of sports properties and rights holders to curate first-of-their-kind OOH media programs that have generated hundreds of millions in revenue for her clients and created unparalleled exposure and engagement methods for her client’s partners. Also specializing in government relations and public affairs, Ariana developed the first modern day OOH programs in multiple cities across Southern California. She holds degrees from Loyola Marymount University and UCLA School of Law.

Ariana and her husband Jon, along with their mini labradoodle Frasier (who is every bit as high maintenance as his namesake), call LA home and welcomed their first child in 2024.